We are looking for a Marketing Manager to join our award-winning company based in Fareham. As our Marketing Manager, you will join a thriving organisation that specialises in the design and manufacture of specialist computing platforms.
In this role, you will be managing the end-to-end marketing mix for Captec’s portfolio of combined capabilities and our expertise in delivering customer engineered solutions based on rugged tablets, industrial computers, complex computer racks, and IoT computing platforms. We sell to specialised B2B enterprise customers so you will need to have a good body of experience in marketing technology products (preferably computing) in as many of the following sectors: Defence, Energy, Transport, Automation, Communications, and Medical.
Marketing is a critical driver of our growth ambitions to expand in our core sectors and leverage the opportunities in digitisation trends to helps us achieve our IPO mission in 2021. It’s a chance to be responsible for every aspect of marketing and to make a tangible difference in our business performance. Reporting directly to the Sales and Marketing Director, the role offers future career advancement to grow into a Head of Marketing role.
You will be joining a highly motivated and enthusiastic team, so we are looking for a passionate, positive, and energetic manager who is ambitious to take their career to the next level and make a difference in an SME environment.
Key Responsibilities:
About your role as the Marketing Manager:
You will be planning and executing digital marketing campaigns for market engagement and education to drive lead nurturing, and generation of marketing qualified leads. The role involves the management of a blend of both online digital marketing with traditional offline marketing. Being well versed with digital marketing skills using platforms such as Hubspot is an essential requirement including website composition and SEO optimisation to maximise the impact.
The mix also includes driving offline marketing campaigns, with creative MARCOM and video creation, event, and exhibition management. We use Adobe Creative suite, so familiarity with this or similar creative software will be an advantage.
You will be interlocking with our sales team to support sales campaigns and with the product management team to support product launch and through-life product marketing. You will be leading a team, including a graphic designer, digital marketing executive, and an apprentice marketing assistant. You will need to be a passionate people manager, investing in challenging, mentoring, and developing your team to help you achieve the marketing objectives.
Required Experience & Skillset:
- Experience in marketing technology-based products in industrial/specialised B2B sectors.
- Experience in two or more sectors from Defence, Energy, Transport, Automation, Communications, or Medical.
- Technical copy-writing and oral communication skills to create effective marketing messaging content.
- 5+ Years of marketing function management, including digital marketing and direct staff reports. management.
- Computer or technology-related industry knowledge.
- Marketing automation planning, design and execution.
- Customer database management.
- Digital Marketing and Web Management experience.
- Thought leadership and content-driven marketing.
- Use of online and offline channels for lead generation.
- Creative design and management skills for Marcom design and creation.
- Website composition, performance, and analytics. Search engine marketing (SEO) & (PPC).
- SEO & PPC experience.
- PR & Media Management.
- Marketing campaign planning, exhibition & event organisation.
- Product launch & through-life marketing.
- CMS skill to improve customer unique experience and drive sales leads.
- Objective and budget setting, tracking, and management.
- Working to KPI’s.
- Working to the ISO:9001 standard or other process-driven methodology.
Desirable Criteria & Skillset:
- Working knowledge of Adobe Creative Suite
- Experience with Co-marketing with strategic partners.
- Marketing in an SME.
- Thought leadership and content-driven marketing.
- PR and media management.
- Digital advertisement.
Job Type:
Marketing Manager
If you would like to find out more about this excellent opportunity, working for an employer where your efforts are appreciated, recognised and well rewarded, then please contact us with via HR@uk.captec-group.com a copy of your CV and a covering introductory letter.
We run a flexi-time system, a cycle to work scheme, free parking, and various other benefits as well as the opportunity to work in a dynamic, progressive and friendly work environment.
If you think you have what it takes for this role don’t waste another minute and get in touch with us.
